We recently received an email from a representative of Modern Reflexology asking if they could advertise their website on ours and offering to pay. Of course, we don’t accept advertising. But I was puzzled as to why they approached us and what they thought was science-based about reflexology. I was intrigued enough to visit their website to learn what “modern” reflexology was all about. I learned about a lot of specific claims I hadn’t heard before, but I found no science whatsoever. By writing this article, I am in a sense giving them the advertising that they asked for; but it will be negative publicity, not positive. Old adage: Don’t wish too hard for what you want; you might get it.
The use of massage as a way to treat chronic pain and other musculoskeletal ailments has been on for thousands of years. Ayurveda prescribes specific oil-based massages to treat muscle injuries and for detoxification. Ancient Egyptian and Chinese civilizations have also used pressure massages to improve health and maintain a healthy liver. In modern times, deep tissue massage has been used to supplement muscle recovery and treat chronic conditions because of the many benefits it offers. A deep tissue massage is distinctly different from other forms of massage like Swedish or Thai massage.
Sports Massage is every athletes dream therapy and much needed healing remedy. Most elite athletes consider sports massage an essential part of their training and recovery routine. It is not just for seasoned athletes, it is also frequently used by weekend joggers, swimmers, high school football and soccer players and anyone participating in regular physical activity. It can help improve performance, prevent injury and speed recovery from muscle and soft tissue soreness and the everyday aches and pains associated with sports. It is used before, during and after athletic events and as part of training. Sessions are designed specifically for the muscles stressed most during a sporting event. For runners, the muscles of the feet, legs, hips and low back are concentrated on the most. Each session is designed for the athlete’s sport of choice.

Shiatsu (literally, "finger pressure") is an ancient technique from Japan. It combines gentle stretches with finger pressure to work on different pressure points. The idea is to fix imbalances in the flow of energy in your body. Although there's no concrete evidence of Shiatsu's use as a healing method, people who have had this massage still report stress and pain relief. About.com's Alternative Medicine site says:

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The Swedish body massage has become the most common massage practice in the West, and the one that’s associated with that quintessential massage blissfulness. That’s because of the soothing strokes and gentle kneading, which are meant to relax, not stimulate, the body. And yet studies have shown, Swedish massage reduces stress, promotes health, and prevents injuries. At most spas, Swedish massage is the most popular treatment, and it’s for good reason. It helps jangled nerves and release neck knots without being too demanding of the spa-goer.
Reflexology is a bodywork technique that uses pressure points in the feet and hands in an effort to stimulate organs and systems throughout the body. Reflexology practitioners claim they can treat a wide range of maladies simply by manipulating these pressure points. The general idea is similar to that of other forms of alternative and Eastern medicine, such as acupuncture: clear blockages in the flow of the body's life force (or Qi) and healing will follow.

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The researchers also note there are psychological benefits for athletes receiving massages, which other research shows can include improved focus and confidence. Although more research is still needed on a long-term scale, both tissue healing and the psychological effects of massages are areas that seem promising for both professional and recreational athletes.

Soft tissue techniques employed by sports massage therapists are effective in the management of both acute and chronic injuries. For example, adding lymphatic massage to the "standard care" procedure in the acute stage of injury will improve control of secondary, hypoxic injury and enhance edemous fluid removal throughout the healing cycle. Trigger point techniques reduce the spasms and pain that occur both in the injured and "compensation" muscles. Cross-fiber friction techniques applied during the subacute and maturation phases of healing improve the formation of strong and flexible repair tissue, which is vital in maintaining full pain-free range of motion during rehabilitation.
The pressure from Swedish massage is ideal for relieving muscle tension, like the kind that builds up from hunching over a computer all day. This tension can sometimes result in knots: trigger points of extremely tense muscle fibers that form tiny nodules. Massage therapists are trained to feel for these knots, and Swedish-massage techniques are ideal for gently coaxing them away.
Thai massage – or Nuat Thai – combines both physical and energetic aspects. It is a deep, full-body massage progressing from the feet up, and focusing on sen or energy lines throughout the body, with the aim of clearing blockages in these lines, and thus stimulating the flow of blood and lymph throughout the body. It draws on yoga, acupressure and reflexology.

No. Bottom line, massage should never hurt if you don’t want it to. Some clients specifically say that they do not want to be in pain, and that should be respected. However, there are certain techniques that might cause discomfort. If the client and therapist communicate and agree on increased pressure, you can incorporate these deeper or more aggressive techniques into the massage. They can cause a little pain at the time, and a little bit of soreness the next day. I like to compare it to how you feel after a good workout. A good Massage Therapist will also be very skilled at warming and softening the tissue layer by layer to decrease the amount of pain felt by the client.

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Deep tissue massage is a therapeutic technique that relieves deep-seated muscle tension and soothes chronic tightness. During a deep tissue massage, a trained therapist delivers intense pressure through slow strokes and targeted fascial release. This technique is often used to treat repetitive-stress injuries, posture problems, and sports injuries.

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