The Athletico blog is an educational resource written by Athletico employees. Athletico bloggers are licensed professionals who abide by the code of ethics outlined by their respective professional associations. The content published in blog posts represents the opinion of the individual author based on their expertise and experience. The content provided in this blog is for informational purposes only, does not constitute medical advice and should not be relied on for making personal health decisions.
AIS is a method of stretching. My husband, Kyle, calls it ‘Absolutely Insane Stretching’ – but it’s really Active Isolated Stretching. There are many types of stretching including Ballistic, Static, Dynamic, Passive and Isolated. I’m sure we’ve done them all as they surfaced as ‘the one to do’ at some point in time. Aaron Mattes is the developer of Active Isolated Stretching (AIS) and I had the privilege of studying with him earlier this year. Aaron has worked with thousands of athletes over the past 44 years. He is a wealth of knowledge and has a pretty good sense of humor too!

Decatur 30089 Georgia GA 33.7749 -84.3046


Headaches. Severe headaches and migraines are the second most common pain conditions in the U.S. (15 percent) according to the AAPM, and Everhart says that massage therapy can oftentimes help in these cases. The Migraine Relief Center (MRC) indicates that the reason this modality works is that it eases muscle spasms, improves blood flow and circulation, relieves tension, and increases relaxation. The MRC shares that it is also especially helpful when it comes to tension and vascular headaches.
Under the influence of massage, the skin becomes pink, resilient, and elastic. Its resistance to temperature and to mechanical influences increases, and its metabolism improves. The elasticity of the muscle fibers increases, and their contractive function, tonus, and strength improve. Atrophy phenomena decrease. Massage strengthens the bursal-ligamental apparatus of the joints and increases their mobility.
Massage has been shown to reduce neuromuscular excitability by measuring changes in the Hoffman's reflex (H-reflex) amplitude.[90] A decrease in peak-to-peak H-reflex amplitude suggests a decrease in motoneuron excitability.[91] Others explain, "H-reflex is considered to be the electrical analogue of the stretch reflex...and the reduction" is due to a decrease in spinal reflex excitability.[92] Field (2007) confirms that the inhibitory effects are due to deep tissue receptors and not superficial cutaneous receptors, as there was no decrease in H-reflex when looking at light fingertip pressure massage.[93] It has been noted that "the receptors activated during massage are specific to the muscle being massaged", as other muscles did not produce a decrease in H-reflex amplitude.[91]
Neuromuscular therapy is a form of soft tissue manipulation that aims to treat underlying causes of chronic pain involving the muscular and nervous systems. This medically oriented form of massage addresses trigger points (tender muscles points), circulation, nerve compression, postural issues, and biomechanical problems that can be caused by repetitive movement injuries.

In South Africa, massage is regulated, but enforcement is poor. The minimum legal requirement to be able to practice as a professional massage therapist is a 2-year diploma in Therapeutic Massage and registration with The Allied Health Professions Council of SA (AHPCSA). The 2 year qualification includes 240 credits, about 80 case studies, and about 100 hours community service.

Norcross Gwinnett 30093 Georgia GA 33.906 -84.184


Sports massage is designed to enhance athletic performance and recovery. There are three contexts in which sports massage can be useful to an athlete: pre-event, post-event, and injury treatment. Pre-event massage is delivered at the performance site, usually with the athlete fully clothed. Fast-paced and stimulating, it helps to establish blood flow and to warm up muscles. During the massage, the athlete generally focuses on visualizing the upcoming event. Post-event massage is also delivered on site, through the clothes.
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Atlanta Fulton 30304 Georgia GA 33.8482 -84.4293


Deep tissue massage is a therapeutic technique that relieves deep-seated muscle tension and soothes chronic tightness. During a deep tissue massage, a trained therapist delivers intense pressure through slow strokes and targeted fascial release. This technique is often used to treat repetitive-stress injuries, posture problems, and sports injuries.
“I decided to go into sports massage when I experienced its effects on me as an athlete,” says McElroy. “Despite having no experience as a competitive runner in high school or college, I joined a team and realized I was pretty good. I trained while working full-time and ran my first marathon, missing the Olympic trial qualifying time by 21 seconds.

Norcross Gwinnett 30003 Georgia GA 33.9604 -84.0379

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